Big Changes Coming to Google Ads 2020 Everything You Need to Know
Date: January 28, 2020 In: blog By: prakash
“Changes Are The Law Of Nature” you must have heard this line before. Actually, everything in this world changes its properties over time. And the time period we live in is like a synonym for Change, especially when it comes to the technology field every day you will get to see new & advanced changes that provide us a new and easy medium. Today we will gonna discuss and will update you on some big changes in Google AdWords.
We already uploaded many articles on PPC Marketing, Google AdWords, Mistakes of Google AdWords generally do, etc. Please visit our blog section for those.
Without taking a long time, Let’s move on and start our article “Big Changes Coming to Google Ads 2020”.
Google continues to emphasize mobile-first, meaning that the form of SERP is changing in ways that favor the mobile experience. Of course, paid advertising also needs to be adapted to the mobile-first world, and today Google has announced some new and interesting changes to Google advertising (formerly known as AdWords) over the next few months. , Which PPC marketers need to know about.
Here we present to you some upcoming features & announcements by Google Ads 2020:-
1. On January 23, 2020, Google Ads announce
“Automate your Google Ads conversion imports with Zapier”
When you’re trying to generate leads for your business, it can be a challenge to optimize campaigns for lead quality. In some cases, this is because your conversion data may be captured in offline customer relationship management (CRM) systems.
Offline conversion tracking enables you to import these conversions directly into Google Ads, giving you a better view of how your targeting, bids, and creativity combine to drive performance. In addition, it makes it easier for you to use Smart Bidding, as this imported conversion data provide a more reliable signal for our bidding models.
However, getting this data out of a CRM system and into Google Ads can be difficult–especially if you have limited technical resources. That’s why we’ve collaborated with Zapier to help them develop their Google Ads integration. Zapier’s automation solution will make it easier for you to identify and extract CRM-based conversion events, format the data, and upload it directly to Google Ads.
2. On January 14, 2020, Google Ads announce
“Parallel tracking for Video campaigns:”
The speed of your mobile site now matters more than ever. In fact, retail advertisers observed that a one-second delay in mobile load time could affect conversion rates by up to 20%. Parallel tracking determines the speed of your mobile site by bringing people directly to your landing page while the measurement is in the background. On average, we have seen advertisers adopting parallel tracking reduce page load time by 5 seconds.
Parallel tracking is now available for video campaigns and will become mandatory for all video campaigns starting on March 31, 2020 (as it is already for search, purchase, and display).
If you work with a click measurement provider, reach them as soon as possible to ensure that there is no interruption in your click measurement system. If you need to make ad URL changes, your ads will need to be analyzed.
3. On January 13, 2020, Google Ads announce
“Understand how budget and goal changes may impact Smart Bidding”
Bid simulators help you understand your potential performance at different bid levels. To date, these simulations are available only for campaigns using manual bidding or target CPA. To make it easier for you to get more information from different types of campaigns, we are adding bid simulator support to the target ROAS bid strategy and a new budget simulator.
Find the right target ROAS to achieve your goals
The target ROAS bid simulator shows the relationship between the ROAS target and your key metrics. For example, suppose you are interested in seeing how a higher goal will affect your performance. Using the data of auctions you have participated in in the last 7 days, this tool will show you that what has happened will be everything else (eg, your ads, landing pages, competitive ads, competitive bids, etc.) Stay the same.
Find your ideal budget to maximize performance
On this occasion, you may need to update your budget for campaigns that use maximum size clicks or maximum conversions. Like the bid simulator, this new budget simulator will show how these changes can affect your performance. This makes it easy for you to find your ideal budget allocation throughout the campaign.
Running AdWords campaigns can be tricky and tedious. Many marketers splurge on AdWords, however spending more does not always equate to better results. However, with enough practice and exposure, you can be on your way to mastering an incredibly powerful marketing tool. So don’t give up and good luck!
If this is all too daunting, consider getting a Google AdWords agency to do all the hard work!
