Which is better for Business Facebook Ads or Google Ads?

Date: September 5, 2017 In: blog By: adwords

Which is better for Business Facebook Ads or Google Ads?

Facebook and Google both have their own qualities, we cannot decide which is better as both of them are totally different platforms- one is Social networking site while other is a search engine There are many variables considered before applying it to your business so for that we need to understand certain factors:

What is your Objective behind Advertisement?

Every Ads has its own importance, but it depends upon the user’s need and requirement regarding business as well as the product or service. Basically Ads are needed by the business for generating leads, driving traffic and building awareness. So it becomes easier for you to chose the platform as per your choice. Both platforms have their own qualities; Facebook Ads helps in increasing Brand Awareness, Promoting Events and Driving Traffic. While Google Ads help in generating instant leads and increasing sales. The reason behind selecting any of these Ads is simple, decide your objective and then proceed further.

Are people really searching you?

You first need to decide what is your requirement regarding product or service, take actions according to that. If you choose Google Ads for driving sales then the platform is perfect because people search on Google when they are at the end stage of their buying journey and they are actually looking for the solution to the problem. But on Facebook people browse to kill time, no users are active social media sites for buying any service or product because maximum of them are in the age group of 17 to 28, and less number of them have the capacity to avail service.For generating leads Google Ads are the best but if you want to create Brand Awareness then nothing is best than Facebook.

For whom do you want to Advertise?

This is an important criterion to decide the customer base i.e. who are the actual customers to whom the ads should be displayed? This is where the strength of Facebook lies as it has created such a vast detailed data of the uses, through which it helps the marketer to include specific detailed Demographic targeting option based upon the Age, Gender, marital status, interest, geographical location, educational qualifications, and much more. While on the other hand Google will show ads to anyone who searches for the Keywords, that’s why it makes impossible for the marketer to limit the audience on the Ad.

Is your Product or Service Unique from others?

If your company has launched something new in the market then obviously people will not search it on Google by its Brand Name or Product Usage. Then what should you do to make them aware about you? It is simple go for Facebook Ads because it will help your business to create Brand Awareness in the market, as your service is new so spending on Google Ads will be of no use. You can create Facebook Campaign by putting relevant keywords of the services that will help to engage maximum customers.

What is your Ad Budget?

While choosing the best platform for your business you need to assign certain Ad Budget for your campaign. It depends upon two things- cost per click (CPC) and cost per acquisition (CPA). In comparison to both Facebook is much cheaper but if conversions are compared then Google give 10 times higher than Facebook. Therefore you need to study carefully and then chose the best platform for your business.

From the above discussion it is clear that both are important and winners at their points. So it all depends upon your nature of Business, Budget, and Criteria for Advertising, Ads on both the platforms will give results and are not bad to choose.