PPC Advertising

The‌ ‌Five‌ ‌Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌And‌ How‌ ‌To‌ ‌Make‌ ‌The‌ ‌Most‌ ‌Of Them

With lockdown knocking on our doors again, it’s time that people will shift back to spending more time on the Internet. Though not much changed even when the lockdown was uplifted in 2020.

Everyone had almost become more used to being alive in the virtual world than being active in the real world. And once humans get used to something, it is hard to pull them out of their routine and habits.

2020 was spent in the house and on the Internet (well almost most of it). And while some of us were still able to survive normally, most of us switched to the Internet for more or less everything.

Browse the Internet for, work, movies, entertainment, recipes, how to stay calm during the pandemic, Covid-19 updates, news, shopping, dating, quitting, the list is neverending, it is in short everything. Of course, I don’t need to mention, that Google is the big giant ruling over every other search engine. 

This big giant is not only popular but very helpful as well. Oh! I am not talking about the usual search results. There is a lot more than just this that Google does, especially for businesses.

Ranking yourself on the 1st page of the SERPs is common, I am sure all of you reading this has been doing everything possible to feature on the 1st page.

Getting traffic to your websites through Google is also not new. Ok, no more beating the bush. I am talking about Google Ads for businesses. I agree this is also not new, however, there are a few new features of Google Ads, that can be a page-turner for you. 

Now that everyone is back to surfing the net, it’s the best time to make the most of the features offered by Google for businesses.

Ok, before heading to the five latest Google Ads features and how to make the most of them, let us quickly brush our knowledge about Google Ads. 

What Is Google Ads?

Google AdWords was launched in the year 2000, just two years after the big giant, Google launched its Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌. The basic work of this feature was to function as a pay-per-click marketing strategy, focusing on the digital customers and users.

Google AdWords was officially renamed Google Ads in 2018. 

Google Ads is a paid online advertising platform offered by Google. It basically works the same way: When users search for a keyword, they get the results of their query on a search engine results page (SERP). These results may include paid advertisements targeting that keyword.

For example, if you search for “Best Digital marketing company in India” you get the following results as shown in the image below.

SERP Result

You see “Brain Work India” as the first result. But can you see the red arrow pointing to the bold Ad word? This is a paid online advertisement. They also appear almost identical to natural search results, except for the bold “Ad” at the top of the post.

This is good for the advertiser, as the best results on Google usually get the vast majority of search query traffic. However, buying Google advertising doesn’t necessarily guarantee a top spot.

After all, you probably have many other marketers competing for the same keyword through Google Ads. To understand these rankings, let’s take a look at how Google Ads works.

Google Ads works on a pay-per-click (PPC) model. This means that marketers target a specific keyword on Google and bid on the keyword, competing with others who also target the same keyword.

The bids you make are “maximum bids” or the maximum you are willing to pay for an ad.

Marketers have three options for biding:

  • Cost per click (CPC). How much do you pay when a user clicks on your ad.
  • Cost per mile (CPM). How much do you pay for 1,000 ad impressions?
  • Cost per engagement (CPE). How much do you pay when a user takes a specific action on your ad (subscribe to an ad, watch a video, etc).

Google then takes the bid amount and associates it with a rating on your ad called the ‘Quality Score’. According to Google: “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Better ads can lead to lower prices and better ad position.”

The score number is between 1 and 10, 10 being the best score. The higher your score, the better your ranking and the less you have to spend to convert.

Your quality score combined with your bid amount creates your listing ranking. The position of your ad will appear on the search results page.

And when a user sees the ad and clicks on it, the marketer pays a small fee for that click (hence pay per click).

The idea is that the more users click on a marketer’s ad, the more likely they are to achieve the ad’s goals.

Now that you know what Google Ads is and how it works, let us have a look at the five Latest Google Ads Features and how to make the most of them.

Five Latest Google Ads Features

Using the Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌can be the perfect decision for your business during and after the pandemic. Trust me, this is not an exaggeration. People use Google to search 3.5 billion times a day.

Each search gives you the opportunity to market your brand to more users. It means increasing leads, conversions, and sales. This is where Google Ads comes in.

Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌ allow you to advertise your products and services when users search for relevant keywords. When done right, it has the potential to generate leads and sales at a fast pace.

While Google’s marketplace is teeming with potential customers, its popularity makes it a competitive environment. At the end of 2020, advertisements on the platform were seen by 90% of the Internet population.

This increased the cost of keywords, making these ad campaigns costlier.

This change led to questions such as: “What can I do to avoid overspending while still meeting the demands of an oversaturated market?” 

The following five features will help you to get an answer to the above question.

1. Free Google Shopping Listing:

Undoubtedly Google shopping is still a paid PPC channel, however, there are ways you can make the most of its free features and welcome the free traffic.

After the introduction of the shopping channel, Google removed most of the other price comparison sites from its SERP.

Free Listing on Google
Free Listing On Google

The move was so aggressive that in 2017 the European Commission fined Google 2.42 billion euros (~ $ 3 billion) for violating EU antitrust rules by “giving an illegal advantage to another Google product, its price comparison service.” 

Google made changes to ensure that there are other options present in its services and SERPs other than its own. When it comes to organic search optimization, you need to make sure that your products appear in the top position.

How this can work for you? First, you need to start by optimizing your ads and understanding which products get the most clicks and conversions.

Once you have analyzed what is working most, you can go to your Google Merchant Center account from the Growth menu. There you will find a channel called “Surfaces on Google”.

Click the “ACTIVE” button. Initially, this feature was only available in the United States and India, but it is being rolled out worldwide.

2. Use Impressions On Display and YouTube Ads:

Video and display formats aren’t the type of ads you think of when it comes to shopping online. They are most popular for brand awareness and influencing goals.

Goggle Display Ads
Display Ads

However, Google is trying to change this trend. Google has so much data on user profiles and their shopping behaviors and pattern that it can very closely predict what they will buy. 

Thanks to this valuable data, algorithms can identify what the user might shop for. Based on this data and predictions,  it only shows you relevant ads when you’re ready to buy.

The ad will have a higher chance of conversion and Google will generate higher revenue per page by only showing conversion ads to users. It is a win-win situation for both Google and the advertiser. 

How you can take advantage of this feature? Use Smart Display with a CPA or Troas bidding strategy. This allows you to retain the advantages of the intelligent display structure without losing control.

Your most focused goals should be: “Similar converters” and “Personalized focus on your competitors”.

3. Go For The New Customer Acquisition:

Not all conversions are the same. When it comes to acquisition channels, a purchase on your site from a new customer is more valuable than a purchase from an existing customer. Of course, loyalty is the key and you have to take care of existing customers.

 New Customer Acquisition
New Customer Acquisition

But search engine marketing is neither the primary nor the most profitable channel to achieve this. CRM, whether through email marketing or acquired social media, is the most effective in re-engaging your customers.

Once you know how much money you can expect from a long-term user, you can adjust how much you are willing to pay for a new customer versus an old one.

In Google Shopping, you can now factor in lifetime value. Access your conversion goals by clicking “Settings” in the left navigation pane of your Smart Shopping campaign.

Use the option “Acquisition of new customers”. There, indicate the additional price that you are willing to pay per conversion for this type of customer compared to a recurring customer. 

How you can make the most of this feature? Make sure your Google Ads account and Google Analytics account are connected. This way, the algorithm knows all the sales made on your website, even if they come from a different channel.

Set different labels for new and old customers. Align this with your promotional strategy. Focus on your product selection to drive your best-recruiting products or services. 

4. Keep Track Of Offline Conversations:

These days, it’s easy to forget that most business is still done offline and everyone is not simply shopping online. However, offline conversion tracking is not always taken into account.

According to Google, 30% of mobile queries are local searches and this is the fastest-growing segment. And 75% of users searching locally will visit a store within 24 hours. 

Keep Track Of Offline Conversations
Keep Track Of Offline Conversations

How to use this feature for your benefit? Set up omnichannel tracking that incorporates offline elements. From there, you will be able to measure different types of conversions.

You need to create a set of conversion actions for each campaign like store visits: Google automatically tracks visitor traffic from the user’s location captured from their apps and operating system.

Once your conversions start showing up on the interface, you can optimize for each of these goals. Going further will help you maximize the full new potential of each campaign against each objective.

5. Focus On Gallery Ads:

You can test the gallery and sample product listings in Shopping on Search Network. According to the numbers, 85% of respondents give more importance to visual information than textual information.

At least 50% of respondents prefer visual information to text in all categories except electronics, houseware, and wines.

Video Ads
Video Ads

With Gallery Ads, Google offers a new ad format integrated into the search network. As these ad formats are intended for mobile device screens only, their dimensions allow advertisers to have a stronger impact than with a text ad. Your ads can be featured on: Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌

  • YouTube: on the “Home” screens where more than 90% of users say they discover new brands and new products.
  • Discovery: Google’s discovery application that browses the news feed and searches for interest.
  • Gmail: With Discovery, while Gmail ads are deployed, Discovery ads allow you to extend your reach from Gmail to other Google-owned surfaces.

Other than these, the Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌ can be featured on major results pages as product sample ads in Shopping.

Google is always testing new features. The key to having a next-gen Google Ads account is to test early. Once the features are adopted, you are fully optimized and have secured the best position to beat your competitors well in advance.

It is clear that Google is serious about improving the accessibility of the Latest‌ ‌Google‌ ‌Ads‌ ‌Features‌ ‌, which makes it much easier for advertisers to improve lead generation campaigns, regardless of their technical knowledge.

Hope you will make the most of these new features and build a strong strategy to stay ahead of your competitors.

How To Approve Google AdWords Account For Technical Support?

The simplest and the shortest possible definition for Google AdWords can be 

Quality Ads + Solid Bid = Win-Win…!!

How To Approve Google AdWords Account For Technical Support?
How To Approve Google AdWords Account For Technical Support?

If you have the slightest of an idea about what Google AdWord is, you got this. But if you did not understand what this means, keep reading and you will get the idea. 

Now if explained in a little technical language, Google AdWord is basically a technique or better say platform where you advertise about your business, services or products to attract customers. And this is done through, PPC (Pay-Per-Click). But it is not anything like promoting ads on Instagram or Facebook. Google AdWords actually provide two ways to the advertisers to reach to the audience:

  1. Through the Google Search Network
  2. Through Google Display Network.

In Google Search network, your ads are shown to the people who are actively searching for something with the same keywords that you have chosen for your ad. On the other hand, Google Display Network does not show ads to the user searching for something with the keywords. Instead, it displays ads or better banner ads on the websites, where Google thinks that your user will be. 

Now that you have a little glimpse of what Google AdWords is next question popping in your head would be “Should I try Google AdWords?” Well, the answer can be yes, but you need to decide this and after reading this article, you will probably be sure about the decision. 

These days, there are hundreds of options to choose from for the PPC platform. You have Facebook, Instagram, Twitter. Pinterest, almost every social media platforms give you the PPC platform. Other than the big king – Google, there are other search engines also like Yahoo, Bing, etc where you can run your ads. 

Despite all the competition, Google AdWords sits on the throne, when it comes to reaching your audience.

Ads from Facebook and other PPC platforms can undoubtedly work and they can work exceptionally well. That said, being able to reach customers who are looking for products, brands and content like yours (which isn’t an option with most social media PPC platforms) is a tremendous (and profitable) opportunity that you do not have should not be underestimated. This could give you the opportunity to make easy sales ahead of your competitor.

You know what is Google AdWords. You know why you should try it. Now the next thing is how to approve Google AdWords account for technical support. 

Simple Steps For Approval Of Google AdWords Account

Google AdWords might seem magical, however, it is not that easy. It is completely a different story to get your ads approved by Google. It’s like, you have set up your Google Ads account. You even linked it with your website. All the billing information is fed and double-checked. You even got through the last stage of choosing your keywords and selecting the ad groups. All done and now all you have to do is, click the save button and submit the ad. 

The actual test begins, when you hit the submit button and wait for the circle going round and round and seeing the message your ad is being processed. This waiting time is the period when the excitement turns to nervousness and later frustration. Only creating perfect ads with great content to grab your audience’s attraction is not enough. You need to get it approved from Google as well. And trust me, that is not easy. Well, at least, not easy for all. But it is not that impossible as well. You only have to get to the point in the right way. And the right way is listed below. 

In this article, I am going to share some quick tips on how to approve Google AdWords account for technical support. For getting the Adwords approved you need to first set up the Googe AdWord account. Let’s get on to that first. 

How To Set Up Google AdWord Account?

The three most basic and important thing that you need for a Google AdWord account is 

  1. A relevant website
  2. Which is easy to navigate
  3. And that is perfectly built.

Your Google Ads account (formerly known as Google AdWords) will help you attract qualified internet users to your landing pages. Once they have accessed your site, it’s up to you to convince them to convert. To achieve this, you need to create landing pages that will compel visitors to take action. If your landing pages are cluttered, lack relevant information, or don’t facilitate a conversion, you’re throwing money into a black hole and your paid search efforts will be in vain.

PPC however, misunderstood it may be, does not work magically. It does require some time to establish and show results. So here are three steps to set up a new Google Ads account.

  1. Step 1

Go to www.ads.google.com.

You can either set your account with your existing Gmail account or create a new account. 

  1. Step 2

After setting up your account, fill in rest of the details like currency preferences, time zone, etc. 

  1. Step 3

The last step is to set up billing information. You can choose from two options. One is automatic payments, that gives you the option to do the payment after the clicks. The second is the manual payment, where you pay in advance.

Now you have the account set and ready to roll, next thing we need to understand is, 

How To Approve Google AdWords Account For Technical Support

In October 2018, Google updated its AdWord policy. According to the new policy, Google restricted ads from all third-party tech support providers. This policy did not affect the business advertisers, however, all the third-party firms were down the drain. After this policy was implanted, all the third-party tech supports ads were pulled down from Google SERPs YouTube, Gmail, Display networks, basically from all the Google Advertising Platforms. 

To ensure the best working of the new policy, Google rolled out a verification program that allowed only legitimate third-party tech support to use the Google platform for Google AdWords. 

To get your Google Ads approved you basically need to work on a few things.

How The Google Ads Approval Process Works

The process of reviewing Google AdWords ads is not a simple glance. It’s not as easy as checking profanity and clarifying it. The ad approval process begins after you create or edit an ad in AdWords. Once you have done that, the approval/review process will be activated automatically.

For example, when you sign in to your AdWords account and click to edit an existing ad, you need to review it after you save it. The same approval process happens when you create a new ad from scratch. Any change, update, or addition to an ad will require further consideration.

Yes, it is boring. But it is necessary.

Once you’ve submitted an ad for review and approval, Google looks at a few specific areas:

  • Your title: is it a spam or a scam?
  • Description: What message are you sending? It is authentic? Is it offensive?
  • Keywords: Does this ad make sense for these keywords?
  • Landing page: Does your landing page match your ad?

These are the four key factors that Google looks at when approving or rejecting your ads.

Remember: Google wants to give Internet users the best possible experience. Therefore, writing ads that generate a bad user experience is a sure way to get rejected.

In short, this is how the ad approval process works.

All you need to do is create (or edit) your ad and submit it for approval for your title, landing page, keywords, and description. Google must first review and process each ad to make sure it meets its standards.

On top of that, Google will put you in the current queue behind advertisers who have recently submitted their own ads for review.

Google operates on the basis of a submission schedule. This means that Google reviews the ads in the order they are received. No one gets preferential treatment here. With such a painstakingly detailed review process, ads can sometimes take days to get approved.

But, on average, Google will review most ads or mark them as “eligible” within one business day.

The only simple way to get your Google ad approved quickly is to follow the long list of policies set by Google. And if we’re being honest, no one is reading this. It’s like these terms and conditions where you have to click “accept” but never really read. But they do exist. And they are essential for the ads to be approved quickly.

The only reason Google won’t remove your ads for approval is if they violate the current rules. In short, you have to say away from:

  • Prohibited Content
  • Prohibited Practices
  • Restricted Content

Do this, strictly adhere to the policies and you are all set to roll and win the AdWords. 

While Google AdWords is probably the best and the fastest way to reach the top, it is equally annoying to keep waiting for approval. Hope this article helps you to get the Google AdWords account approved, especially if you are the third-party technical supporter type. 

Do not forget to share your reviews and any hidden tips and tricks that you know on how to approve Google AdWords Account for technical support. 

How AdWords help you To Generate Flight Booking Calls?

Well, nowadays the Airlines business is the most profitable business these days. Isn’t it? That’s what PPC for AdWords Flight Booking does it. We all know that every business needs customers without customers no business will survive. You know what we are lucky we are in the digital era. With the guidance of digital marketing – Google Adwords Services, we can get customers online. 

AdWord India is a Google partner Adwords Services Company that deal with more than 100+ airline clients and provided 3500+ Call daily. 

Now, If you really want customers from all over the world United Airlines, Delta Airlines, American Airlines, and the top airlines, then you are in the right place AdWords for Flight Booking

How does PPC – Google Adwords help to generate calls?

According to many stats, Google Adwords is the best tool to generate calls for flight booking for United Airlines, Delta Airlines, American Airlines, and many more big airlines.

The best thing about our PPC Services Air Ticketing Website is that our PPC advertising campaigns for Airline travel websites are managed and run by our experts at a low cost per click, low cost per acquisition. Right now we are operating pay-per-click advertisements for many companies and making a good number of calls for them. We will help you to know How to Generate Air Flights Booking Calls on Google Adwords in India, USA, UK, and Canada.

What is Google Adwords?

Let me tell you, Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in the order of their clickable ads in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from searches. 

Google, Inc. Advertising program offered by, which pays websites on a pay-per-click basis for advertisements displayed by the company on websites. Advertisements are usually banners and text ads that show content related to the website’s offerings. The program has grown in popularity due to its low start-up costs and potential profits for site owners. 

Google ads can be a highly effective lead and sales generation machine and this is just one of the reasons why features, optimization, and a myriad of targeted options. However, the reason for its incredible success is also the same that can limit ROI. 

Often, the default recommendations suggested by Google when setting up a campaign can prove to be a costly mistake and there are many people you want to avoid. The conflict of interest you see here is your agenda is to generate sales; Google’s agenda click or sometimes, it’s just a matter of useful features that are so well hidden that it’s all too easy to remember one.

What are the Top Airlines Flights for Ticket Booking?

> United united airlines
> Delta airlines
> Low-cost air tickets
> United Airlines flights
> American Airlines
> Flight Bookings
> United States Airlines
> Last-minute flights
> Cheap Air tickets
> Cheap Flights
> Delta Airlines Reservations

What are the Best conversion calls keywords?

> Domestic flights offer
> Flight tickets prices
> Very cheap air tickets
> International flight tickets
> Air ticket price
> Cheap flights domestic India
> Flight tickets booking
> Find extremely cheap last-minute flights
> Delta airlines flights
> Delta airlines customer service
> Delta airlines flight status
> How to get cheap last-minute flights
> Last-minute southwest flights
> American airlines flights
> Cheapest Delta Airlines Ticket
> Southwest airlines phone Number
> American airlines reservations
> American airlines check-in
> US airways
> American airlines flight status
> Continental airlines
> Delta airlines flights
> United airlines flights
> Hotwire flights
> Last minute travel deals
> United airlines flight status
> United airlines check-in
> Cheap tickets
> United airlines reservations
> Last-minute vacation deals
> United airlines mileage plus
> Delta airlines
> Flight booking

Airlines Flights Ticket Booking Calls:

Well, In the 21st century every small business owner knows that in today’s competitive digital economy, having a great website is not enough. How do you stand out from the competition and get more customers to come to your website? AdWords are the websites listed at the top and bottom right of every Google search. 

In a direct way, when you use pay-per-click advertising (PPC), you open doors to earn a lot of revenue at a relatively low cost. If we say it in other words, you have the opportunity to achieve an excellent ROI. But PPC can only grow your business if it helps you gain customers. And to get customers, you need leads. Here in this article, you will get many valuable points to get more leads with PPC and also to grow your business so far.

This is why it is important to write PPC advertisements that appeal to your customer base. They are the people who can become leads, and they are the people who want to pay for your products and services.

If you want to talk directly to an expert, you can reach us at Adword India.

The ultimate goal of every company or organization today is to get more and more new customers and make more money. In a world of this high competition, it is pretty hard to attract customers to your product. Lead generation is the goal of every sales and marketing team. But the question is how? 

Google Shopping Ads Services in India helps a lot in generating leads with PPC, but before knowing about it let’s know something about traditional marketing.

Why Choose Us?

Google AdWords campaign management becomes more time-consuming and complex, so experts are looking to pay-per-click (PPC) management companies for more business help.

Presumably, the Google Certified Adword Management Company can manage all aspects of your PPC campaign, improve your PPC results and allow you to focus on your core business.

We have worked with many big industries including real estate, technology, tourism, software, hotels, design, and many more.

We begin by identifying the purpose of your PPC campaign, and from there do extensive keyword research, matching options, bids, budgets, advertising, and tracking on an ongoing basis.

How to Get Leads with PPC?

Get leads with PPC

The ultimate goal of every company or organization today is to get more and more new customers and make more money. In a world of this high competition, it is pretty hard to attract customers to your product. Lead generation is the goal of every sales and marketing team. But the question is how?
Google Shopping Ads Services in India helps a lot in generating leads with PPC, but before knowing about it let’s know something about traditional marketing.
Let’s first talk about the sales funnels, and how a customer is converted into a lead.
It consists of four steps:-
• Awareness: The prospect learns about your existing solution, product, or service. He is also aware of his problem which he needs to solve and ways to deal with it.
• Interest: Here, the prospect actively looks for solutions to their problems and a way to achieve these goals. They express an interest in your product or service, follow you on social media, and subscribe to your list.
• Decision: The prospect makes the decision that they want to take advantage of your solution. They pay attention to different packages and options to make the final decision for purchase.
• Action: The prospect becomes a customer then he finalizes the deal with you, and clicks the purchase button; it then enters a purchase contract with you. Money is transferred to your account, isn’t it great!
PPC is a highly effective channel for online lead generation, especially with the help of Google Shopping Ads Services in India; the goal of lead generation is to get the prospect into the lead tracking system. There are various ways through which PPC leads to conversion:-

1. Blogs- Reading and writing blogs are pretty common these days, and with anything that becomes popular, marketers reach there with their product. But it is not so easy to post an ad anywhere. Relevancy plays a very important role. Just, for example, we are showing the Ad for my new coffee shop on a traveling blog. Then it will make no sense, therefore relevancy is very important.

2. E-Mails- Marketers run e-mail marketing campaigns and send e-mails to their prospects with a PPC ad in them. Suppose a person checks the price of a hotel in Goa on Goibibo.com, but he returns back without making the booking. After some time he will defiantly get a mail with an ad for booking the same hotel room with some discount. They sometimes also drag you to their advertisement with the help of Google Shopping Ads Services.

3. Social media – It is the biggest platform these days for showing PPC ads. Analysts use Google analytics to know the behavior of the customer and according to that, they push the ads on their social media page.
There are certain benefits of using PPC for lead generation also like:-

• They only attract those visitors who are looking for who you are.
• It also helps in achieving keyword ranking and increasing traffic.
• It helps in tracking the ROI on the investment.

Truly, PPC is a channel you pay for by the snap and Google Shopping Ads Services help you with it. Do remember, however, that no promoting channel is free. Somebody needs to oversee online networking, compose the websites, work with the SEO office (not free), and distribute the messages—and those individuals don’t do it for anything.

Which is better for Business Facebook Ads or Google Ads?

Which is better for Business Facebook Ads or Google Ads?

Facebook and Google both have their own qualities, we cannot decide which is better as both of them are totally different platforms- one is Social networking site while other is a search engine There are many variables considered before applying it to your business so for that we need to understand certain factors:

What is your Objective behind Advertisement?

Every Ads has its own importance, but it depends upon the user’s need and requirement regarding business as well as the product or service. Basically Ads are needed by the business for generating leads, driving traffic and building awareness. So it becomes easier for you to chose the platform as per your choice. Both platforms have their own qualities; Facebook Ads helps in increasing Brand Awareness, Promoting Events and Driving Traffic. While Google Ads help in generating instant leads and increasing sales. The reason behind selecting any of these Ads is simple, decide your objective and then proceed further.

Are people really searching you?

You first need to decide what is your requirement regarding product or service, take actions according to that. If you choose Google Ads for driving sales then the platform is perfect because people search on Google when they are at the end stage of their buying journey and they are actually looking for the solution to the problem. But on Facebook people browse to kill time, no users are active social media sites for buying any service or product because maximum of them are in the age group of 17 to 28, and less number of them have the capacity to avail service.For generating leads Google Ads are the best but if you want to create Brand Awareness then nothing is best than Facebook.

For whom do you want to Advertise?

This is an important criterion to decide the customer base i.e. who are the actual customers to whom the ads should be displayed? This is where the strength of Facebook lies as it has created such a vast detailed data of the uses, through which it helps the marketer to include specific detailed Demographic targeting option based upon the Age, Gender, marital status, interest, geographical location, educational qualifications, and much more. While on the other hand Google will show ads to anyone who searches for the Keywords, that’s why it makes impossible for the marketer to limit the audience on the Ad.

Is your Product or Service Unique from others?

If your company has launched something new in the market then obviously people will not search it on Google by its Brand Name or Product Usage. Then what should you do to make them aware about you? It is simple go for Facebook Ads because it will help your business to create Brand Awareness in the market, as your service is new so spending on Google Ads will be of no use. You can create Facebook Campaign by putting relevant keywords of the services that will help to engage maximum customers.

What is your Ad Budget?

While choosing the best platform for your business you need to assign certain Ad Budget for your campaign. It depends upon two things- cost per click (CPC) and cost per acquisition (CPA). In comparison to both Facebook is much cheaper but if conversions are compared then Google give 10 times higher than Facebook. Therefore you need to study carefully and then chose the best platform for your business.

From the above discussion it is clear that both are important and winners at their points. So it all depends upon your nature of Business, Budget, and Criteria for Advertising, Ads on both the platforms will give results and are not bad to choose.

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google adwords
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